voluntary organisations, social enterprises and volunteering
voluntary organisations, social enterprises and volunteering
voluntary organisations, social enterprises and volunteering
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Just Enterprise - Marketing Communications
Created: 11/10/2017
News/Events Category: Training and Learning
When: 9.30am-1.00pm, Thursday 26 October 2017
Where: STEP, John Player Building, Stirling, FK7 7RP
This event is being organised by Just Enterprise
This particular event is free to attend, so no payment is required.
It is too late to book a place for this particular session, sorry about that.This half-day workshop focuses on marketing communications (promotion) as a key element of the ‘marketing mix’. It explores the fit and contribution of marketing communications to overall business strategy, introduces a generic marketing communication process, describes the key components of a marketing communications strategy, and considers a range of communication tools and techniques available to marketers. The workshop will be a combination of presentation, discussion and small-group activity. Presentation slides will be made available electronically in the week following the session.
Who should Attend?
Those who are responsible for marketing and promotional activities, as part of a wider role, but do not have specialist knowledge in this field.
Learning Outcomes:
- Recognise the link between business, marketing and marketing communications strategy;
- Understand how the marketing communication process is the link between how customers buy and how organisations sell;
- Apply a framework for producing a marketing communications strategy;
- Recognise the value of a range of marketing communication tools and techniques.
To book your place please click here.
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