This Challenge Prize will reward products and services that use innovative digital technologies to support older people to participate fully in social life.
Maximum value: €35,000
Evidence suggests that supporting older people to participate fully in social life will help them to remain active and healthy for longer into later life. At the same time, reducing social isolation requires meaningful engagements and social experiences. A key value proposition of ICT is its ability to connect people and communities. Digital technologies can therefore act as a broker for social experiences that are stimulating and improve wellbeing.
There is a need for digital products and services targeting the 65-plus market segments that facilitate real world interactions to improve quality of life, and are designed and promoted appropriately for the aspirations of these consumer groups.
Solutions should be capable of delivering a measurable improvement in the number of older adults participating in social activities. This should be embedded in the strategy of the company and demonstrated through a robust logic model. Strategies that could be considered impactful include those that target ‘hard-to reach’ older adults or those that facilitate involvement in social life by reducing one or more barriers to participation such as mobility, lack of confidence or lack of digital literacy.
The closing date for applications is Friday 30 March 2018.