voluntary organisations, social enterprises and volunteering
voluntary organisations, social enterprises and volunteering
Social Media Fundamentals
Created: 09/02/2018This half-day workshop will help you ensure your social media activity is closely aligned to organisational goals. You'll come away from this session with an understanding of how social media can help your organisation achieve its aims, how you can protect your charity, staff and volunteers with a simple policy, which channels are key to your online presence and content planning techniques.
You'll also get a chance to get hands-on with Twitter - exploring the fundamentals, Lists, Hashtags and more - plus you'll learn what makes a Facebook Page or Group really work for a third sector organisation.
There's time allocated for open discussion, allowing us to explore specific topics set by the group. This could be a particular channel like LinkedIn, Snapchat or Instagram or it could be an issue you're facing in your organisation.
This training will help you to:
- Understand the benefits of using social media
- Develop a social media strategy
- Develop a social media policy
- Get hands-on with Twitter & Facebook
- Understand the role of your website, blogging and video & audio content.
- Explore a range of channels like Snapchat, Instagram, LinkedIn, e-Newsletters and more.
There will be hands-on elements to the session, which will take place in FVA's IT Suite. There are only 12 computers so places are limited.
This session will be delivered by Ross McCulloch of Be Good Be Social. Ross is the founder of Be Good Be Social training and events, as well as Director of Third Sector Lab. He has worked with a wide range of charity and public sector clients on social media strategy, including Relationships Scotland, SCVO, Oxfam Scotland, Enable Scotland, and Breakthrough Breast Cancer. Ross also sits on Foundation Scotland's Impact and Innovation Committee and is Chair of Comic Relief's Community Cash Glasgow funding panel.